Primary lockups
Icon
App & social icons
Social kit
Collateral
Favicons & app icons
Color
Primary Blue
HEX #2563EB
RGB 37, 99, 235
CMYK 84 / 58 / 0 / 8
Deep Navy
HEX #0A0F1E
RGB 10, 15, 30
CMYK 67 / 50 / 0 / 88
Midnight
HEX #111827
RGB 17, 24, 39
CMYK 56 / 38 / 0 / 85
Slate
HEX #475569
RGB 71, 85, 105
CMYK 32 / 19 / 0 / 59
Light Gray
HEX #F1F5F9
RGB 241, 245, 249
CMYK 3 / 2 / 0 / 2
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0 / 0 / 0 / 0
Typography & usage
ASSEMBLED
Wordmark — Space Grotesk Medium, ~0.28em tracking, uppercase.
The Operating System for Guided Growth.
Tagline — Inter Regular.
- • Keep clear space of at least one icon-width on every side.
- • Minimum width: 120 px horizontal lockup, 24 px icon.
- • Use reverse or white marks on backgrounds darker than Slate.
- • Never recolor, stretch, rotate or add effects to the mark.
- • Artwork is used exactly as supplied on the brand board.